The Bar Has Been Raised - Big Time!

A Protein Bar that satisfies your cravings but fuels your body – that’s been the dream here at Bulk Nutrients for many years.

We've been on the journey to develop a great tasting protein bar with excellent macros, and at a great price – true to the values of Bulk Nutrients, and we are so excited to be bringing them to you.

Creating the perfect protein bar recipe

Developing the perfect protein bar isn’t as simple as it may seem—it takes time, patience, and a whole lot of taste testing. Luckily, our awesome Research & Development team has countless staff who’ve always put their hands up!

Our protein bar recipe has a balanced blend of Whey Protein Concentrate, Milk Protein Concentrate, and Collagen—designed to deliver a delightfully delicious texture and macros to match.

“It’s about making a great recipe and getting that perfect texture and taste with the right macros,” said our R&D manager Damien.

“Really the drive for getting that mix was having a great tasting bar, but also achieving the macros for Bulk – we wanted to make sure that in a 60g bar we had 20g of protein, that it was low in sugar and low in carbs.”

Both bars contain less than 3g of carbs and sugar each - our Choc Fudge Protein Bar contains 2.9g of carbs with 2.4g of sugar, while Salted Caramel is 2.6g of carbs with 2.5g of sugar.

All substance – no fluff!

We’ve all picked up a protein bar that seems promising… until you take that first bite.

The macros, taste, and texture are equally important when it comes to a protein bar. It may have great macros, but if it tastes like chalk – who's going to want to eat that?

Bulk Nutrients has always been a market leader when it comes to affordable, great-tasting supplements, so we knew our Protein Bar had to meet our high standards, have excellent macros, and still taste great. That first bite had to leave you wanting more, which is something our R&D team worked hard on.

“One thing with the bar is we wanted it to be a true Bulk Nutrients bar,” Damien said.

“Focussing on the macros and the taste, we worked through many recipes to find the perfect blend, coated in chocolate, that tasted great, and our customers would love,” added Damien.

Our protein bar offers a balanced recipe and uses natural sweeteners and flavours for the perfect sweet, guilt-free treat.

Guilt free gains – high protein, low sugar, low carbs, 100% flavour

Protein has massive benefits for the body – it helps repair muscle and promote growth, but sometimes, when you’re on the go, it can be hard to make sure you’re eating the right amount.

That’s where our Protein Bar slips right in.

Whether you’re heading straight from the gym to catch up with friends, rushing to a meeting, or a fiend for a cheeky sweet treat and trying to make better choices, our Protein Bar is the perfect companion to help you hit your protein goals without compromising your nutrition and health goals.

“Our main goal was really making sure we get the protein content right,” Damien says.

“Using a mix of proteins allows us to get the protein content in the bar and make sure it has that great texture as well. That’s why we’re using a mix of different proteins – to achieve our protein target and have a great texture that everyone will love.

“We are low in carbs and sugar, so when we look at those three together, we have one of the best bars on the market – it’s got the fudgey texture, it’s high protein and a lot of the other bars on the market don’t hit those targets of being low carb, low sugar, and high protein at the same time, while still tasting good.”

A treat to curb your sweet tooth – and feel great while doing it!

Anecdotal feedback (from our lucky staff who’ve been part of the testing process) suggests the bar tastes more like a chocolate bar than a typical protein-based bar.

“It sits in the area where people can make a choice between our bars and other treats, and I think that’s a real stand out for our bar,” Damien finished up.

Next time you’ve got a sweet craving that’s about to send you to the servo, reach out for one of our Bulk Nutrients Protein Bars. Not only will you satisfy your sweet tooth and stay on track, but you’ll also get to taste the hard work and dedication of our whole team – from R&D to dispatch and everyone in between!